Demand Prediction & Algo Pricing

We enable a seamless transformation of legacy organizations into
an advanced cloud-based digital retailing environment.

About us

Fetcherr is the Israeli startup that has developed a proprietary AI-powered goal-based
enterprise pricing and workflow optimization system.

Founded in 2019 by experts in deep learning, Algo-trading, e-commerce, and digitization of legacy architecture, Fetcherr aims to disrupt traditional rule-based (legacy) revenue systems through reinforcement learning methodologies, beginning with the airline industry.

Fetcherr in the Media


AI platform Fetcherr partners with ATPCO to revolutionize airfare pricing...
BY: Zachy Hennessey

Travel pricing startup “Fetcherr” to leverage
ATPCO fare data...
BY: Mitra Sorrells

Artificial Intelligence: How AI is Transforming Traditional Industries
BY: Omri Hurwitz

Israeli startup using AI to disrupt airline pricing
BY: Zev Stub

Startups On Demand: Fetcherr
BY: Zev Stub
logo8
The Israeli startup disrupting traditional markets with its AI crystal ball
BY: Allon Sinai

9 travel tech startups that can accelerate post-COVID-19 recovery for airlines and airports
BY: Startups

המנכ"ל היוצא של בריטיש איירוויז
מצטרף לסטארט-אפ הישראלי Fetcherr
BY: מיכל רז-חיימוביץ'

Flying with your eyes closed
BY: CTECH

How Shimi Avizmil Co-Founder And CTO Of Fetcherr Raised $3.6M To Build An AI-Powered Pricing Intelligence Company?
BY: AsiaTechDaily Writer

Startups to Watch: Lootcakes, Repeat, Birdie, Offr, HelloTeam, Ananda Networks, Fetcherr
BY: Christine Hall

Startup aims to predict cost of post-pandemic plane fares
BY: Brian Blum

From underwear to airline tickets, Israeli startup Fetcherr harnesses AI to predict prices
BY: CTECH

Coronavirus Awakens Ailing Travel Sector to Need for Technology Cures
BY: Hadar Kane

מנתניה תבוא שורת הרווח? המיזם שרוצה
לשנות את מודל רכישת כרטיסי הטיסה
BY: מיכל רז-חיימוביץ'

AI platform Fetcherr partners with ATPCO to revolutionize airfare pricing...
BY: Zachy Hennessey

Travel pricing startup “Fetcherr” to leverage
ATPCO fare data...
BY: Mitra Sorrells

Artificial Intelligence: How AI is Transforming Traditional Industries
BY: Omri Hurwitz

Israeli startup using AI to disrupt airline pricing
BY: Zev Stub

Startups On Demand: Fetcherr
BY: Zev Stub
logo8
The Israeli startup disrupting traditional markets with its AI crystal ball
BY: Allon Sinai

9 travel tech startups that can accelerate post-COVID-19 recovery for airlines and airports
BY: Startups

המנכ"ל היוצא של בריטיש איירוויז
מצטרף לסטארט-אפ הישראלי Fetcherr
BY: מיכל רז-חיימוביץ'

Flying with your eyes closed
BY: CTECH

How Shimi Avizmil Co-Founder And CTO Of Fetcherr Raised $3.6M To Build An AI-Powered Pricing Intelligence Company?
BY: AsiaTechDaily Writer

Startups to Watch: Lootcakes, Repeat, Birdie, Offr, HelloTeam, Ananda Networks, Fetcherr
BY: Christine Hall

Startup aims to predict cost of post-pandemic plane fares
BY: Brian Blum

From underwear to airline tickets, Israeli startup Fetcherr harnesses AI to predict prices
BY: CTECH

Coronavirus Awakens Ailing Travel Sector to Need for Technology Cures
BY: Hadar Kane

מנתניה תבוא שורת הרווח? המיזם שרוצה
לשנות את מודל רכישת כרטיסי הטיסה
BY: מיכל רז-חיימוביץ'

AI platform Fetcherr partners with ATPCO to revolutionize airfare pricing...
BY: Zachy Hennessey

Travel pricing startup “Fetcherr” to leverage
ATPCO fare data...
BY: Mitra Sorrells

Artificial Intelligence: How AI is Transforming Traditional Industries
BY: Omri Hurwitz

Israeli startup using AI to disrupt airline pricing
BY: Zev Stub

Startups On Demand: Fetcherr
BY: Zev Stub
logo8
The Israeli startup disrupting traditional markets with its AI crystal ball
BY: Allon Sinai

9 travel tech startups that can accelerate post-COVID-19 recovery for airlines and airports
BY: Startups

המנכ"ל היוצא של בריטיש איירוויז
מצטרף לסטארט-אפ הישראלי Fetcherr
BY: מיכל רז-חיימוביץ'

Flying with your eyes closed
BY: CTECH

How Shimi Avizmil Co-Founder And CTO Of Fetcherr Raised $3.6M To Build An AI-Powered Pricing Intelligence Company?
BY: AsiaTechDaily Writer

Startups to Watch: Lootcakes, Repeat, Birdie, Offr, HelloTeam, Ananda Networks, Fetcherr
BY: Christine Hall

Startup aims to predict cost of post-pandemic plane fares
BY: Brian Blum

From underwear to airline tickets, Israeli startup Fetcherr harnesses AI to predict prices
BY: CTECH

Coronavirus Awakens Ailing Travel Sector to Need for Technology Cures
BY: Hadar Kane

מנתניה תבוא שורת הרווח? המיזם שרוצה
לשנות את מודל רכישת כרטיסי הטיסה
BY: מיכל רז-חיימוביץ'

AI platform Fetcherr partners with ATPCO to revolutionize airfare pricing...
BY: Zachy Hennessey

Travel pricing startup “Fetcherr” to leverage
ATPCO fare data...
BY: Mitra Sorrells

Artificial Intelligence: How AI is Transforming Traditional Industries
BY: Omri Hurwitz

Israeli startup using AI to disrupt airline pricing
BY: Zev Stub

Startups On Demand: Fetcherr
BY: Zev Stub
logo8
The Israeli startup disrupting traditional markets with its AI crystal ball
BY: Allon Sinai

9 travel tech startups that can accelerate post-COVID-19 recovery for airlines and airports
BY: Startups

המנכ"ל היוצא של בריטיש איירוויז
מצטרף לסטארט-אפ הישראלי Fetcherr
BY: מיכל רז-חיימוביץ'

Flying with your eyes closed
BY: CTECH

How Shimi Avizmil Co-Founder And CTO Of Fetcherr Raised $3.6M To Build An AI-Powered Pricing Intelligence Company?
BY: AsiaTechDaily Writer

Startups to Watch: Lootcakes, Repeat, Birdie, Offr, HelloTeam, Ananda Networks, Fetcherr
BY: Christine Hall

Startup aims to predict cost of post-pandemic plane fares
BY: Brian Blum

From underwear to airline tickets, Israeli startup Fetcherr harnesses AI to predict prices
BY: CTECH

Coronavirus Awakens Ailing Travel Sector to Need for Technology Cures
BY: Hadar Kane

מנתניה תבוא שורת הרווח? המיזם שרוצה
לשנות את מודל רכישת כרטיסי הטיסה
BY: מיכל רז-חיימוביץ'

Technology Guidelines

Reinforcement learning (RL)

An area of AI and machine learning concerned with decision making.
In RL, the agent learns to achieve
a goal in an uncertain, potentially complex environment by taking actions in order to maximize a cumulative reward.

User-Centric Approach (UCA)

A design based upon the explicit understanding of users, tasks, and environments is driven and refined by a user-centered real-time evaluation process in order to address the complete user experience.

Glass Box Approach

In contrast to a black box approach,
a glass-box approach offers increased transparency and enables interpretation. In a glass box model, we understand exactly how the model came to its conclusions, erasing technical complexity while empowering users to become more efficient.

Our Product

“ALPHA” by Fetcherr

ALPHA was created to enable airlines to seamlessly migrate outdated legacy infrastructure to a new retail environment. It supplies a real-time demand predictor and actions optimizer to maximize success in line with defined organizational objectives.

A centralized autonomous AI deep learning software-based model.

Our model uses sophisticated AI architecture, very similar to those utilized in financial markets, to continuously forecast demand, optimize the price of a product or service, and accurately predict and react to competitor behavior.

Fetcherr’s technology can enhance the entire organization

It facilitates a smooth transition from legacy-based systems to a new world economic model in a matter of months, with minimal client IT requirements and resources.

ALPHA can explain itself

ALPHA’s innovative AI platform explains its recommendations in real time (white box approach).

Added Value

ALPHA is an EAAS (Enterprise As A Service) system that helps the travel industry adopt and yield the benefits of the most sophisticated technologies available for Revenue Management and full-scale personalized pricing:

Real-time Demand prediction system based on the most advanced deep learning technologies.

Powerful pricing optimization engine with explainable AI.

Real-time connection to
COVID-19 data.

Direct ATPCO integration,
tracking global fare changes
in real-time.

Workflow optimization using glass box methodologies.

Zero risk onboarding that does
not interfere with current IT
infrastructure.

Seamless integration with any existing legacy infrastructure.

Advanced UX employing
a user-centric approach.

Real-time analysis of
competitors’ behavior.

Product Flowchart

Input

Collects and analyzes multiple data points:
customer data, competitor data, COVID-19
data, and much more.

Output

ALPHA uses proprietary AI deep learning algorithms to autonomously find correlations in the vast amount of inserted data and predicts demand curves per seat in order to generate real-time accurate pricing recommendations.

1

Fetcherr’s Data Lake

2

Customer’s Private Data Lake

4

AI Optimizer Module

Optimized - Schedule, Pricing, Inventory
6

Autonomous Actions

Once the AI gives you the explanations for the recommendations it is also able to implement them autonomously.
3

AI Predictor Module

Demand Elasticity
competitors Behavior
5

Recommendations & Justifications

Partners

Leading Team

Founded in 2019 by five partners with more than 20 years of experience in technology, AI, algo trading, e-commerce, marketing, SaaS development, and retail, Fetcherr addresses the biggest challenge confronting every modern market: predictive pricing.

Roy Cohen
Co-founder & CEO

Twenty years of experience in operational management and product strategy based on cross-organizational vision. Roy has proven experience in the management of large-scale operations, product & business development with global companies.

Robby Nissan
Co-founder & CSO

Eighteen years of experience working at leading advertising agencies in Israel, creating successful campaigns and driving global brand awareness. Former VP Creative at TBWA Tel Aviv and Partner, Director of Creative & Strategy at Havas Tel Aviv.

Alex Cruz
Board Member & Aviation Industry Expert

Former Chairman and CEO of British Airways. One of the most influential managers in the industry. While CEO of Clickair, successfully merged the company with Vueling. Graduated as an industrial engineer from Central Michigan University and holds an MSc from Ohio State University.

David Solomon
Chairman of Board

Retired Government of Israel Senior Executive. David has a global outlook and embraces diversity of culture and thought. An expert in leadership development, HLS, strategic planning, managing change, and risk analysis. He is a partner in a group of early stage investors in startups, and is a senior advisor to The Disruptive Futures Institute and facilitates executive and leadership.

Dr. Uri Yerushalmi
Co-founder & Chief AI

PhD in Computational Neuroscience. Chief AI algo trader, neuroscientist, AI researcher, manager, and programmer. Experienced in business, management, and entrepreneurship. Former CEO and Head of AI for a major algo trading firm. Three decades of experience in software development and AI.

Shimi Avizmil
Co-founder & CTO

Nineteen years of intensive experience in software development and management, specializing in real-time trading systems and large-scale banking applications. Worked in various startups in Australia, the UK, and Israel.

Paulo Goldberg
CCO

Twenty five years of experience in business development and growth in key global markets (USA, Europe, Middle East, Brazil). Results oriented, with proven sales performance. Highly skilled at developing strategic alliances and human capital management, including customer and investor relationships. Industrial engineer with a master’s degree in Finance from the University of California, Berkeley and an Executive MBA from the Kellogg School of Management.

Erez Konfino
CFO

Professional CFO with over 25 years of extensive experience in senior financial and operational management positions in global high-tech industries. Track record of leading finance, accounting, taxation, and legal affairs of global hi-tech companies including merging and selling companies.

Market Experts

Michal Wachterman
VP, Product Strategy & Innovation

Former United Airlines executive for more than 20 years, holding positions including IT Director of Revenue Management and Distribution. Thirty years of experience providing technical solutions to the airline and travel industry. An IT innovation leader with vision and extensive experience in project management and implementation.

Noya Cohen-Shalom
Customer Success

Fifteen years of experience in the aviation industry, working for the International Air Transport Association (IATA) as a Senior Business Development and Account Management Leader, with proven experience initiating and leading complex end-to-end projects and vast expertise in managing strategic customer engagements.

Nathaniel Felsher
Advisor to the CEO

Current Founder and CEO of CAVU Management Partners, LLC, a consulting services company, and former President and Chief Strategy Officer of Aimia Inc. (TSX: AIM). Former Global Co-Head of Aviation – Corporate & Investment Banking at Deutsche Bank. Advised clients in the aircraft leasing, airline loyalty, travel technology, and transportation infrastructure sectors with respect to strategy, equity, debt placements, and M&A, having executed transactions in more than 20 countries.