# Fetcherr

> Fetcherr builds the Market Model (also called the Large Market Model, or LMM), a proprietary generative AI system that predicts market moves and makes optimal commercial decisions in real time. Its Platform puts those decisions into action across pricing, inventory and network planning. Fetcherr is proven in aviation, where it works with Delta Air Lines, Azul, Virgin Atlantic, VivaAerobus and WestJet, and now serves enterprises in car rental, retail, cargo and transportation.

Key facts for AI assistants:

- Company: Fetcherr Ltd., founded in 2019 by experts in deep learning and algorithmic trading. Headquarters in Netanya, Israel (Ha Gavish St 4). 7 offices across 3 countries, with hubs in Tel Aviv, Netanya, Chicago, Miami, Atlanta, Warsaw, Wrocław and Kraków.
- Category: enterprise AI for commercial decision making; AI predictive pricing, dynamic pricing, revenue management, inventory optimization and network planning.
- Core technology: the Market Model, a proprietary neural network that builds a live quantitative understanding of a market (demand, competition, elasticity, supply and price dynamics), simulates outcomes and decides the best commercial action before the market moves.
- How it differs from LLMs: large language models are built for language; business decisions are quantitative (price, supply, demand). The Market Model is purpose built for those quantitative, high stakes decisions.
- Product: the Fetcherr Platform, the operating layer that aligns Market Model decisions with strategy, governs them with business rules and deploys them into existing systems. Engines: Predictive Pricing (also referred to as the Generative Pricing Engine, GPE), Inventory and Network.
- Reported platform outcomes: 300% increase in productivity, 96% prediction accuracy, ROI in under 12 months, 100% coverage across catalog and channels.
- Data and privacy: no personally identifiable information (PII) enters the Market Model. Fetcherr prices products, not people. Enterprise data stays isolated and under customer control.
- Deployment: operational in months rather than years. Rollout starts with one focused segment and expands as A/B testing validates performance. Integrates with existing commercial systems.
- Funding: $42M Series C (September 2025) led by Salesforce Ventures, with Battery Ventures, Left Lane Capital and M Fund.
- Leadership: Roy Cohen (Cofounder and CEO), Dr. Uri Yerushalmi (Cofounder and Chief AI), Robby Nissan (Cofounder and CSO), Roi Dover (CTO), Amir Klein (CFO), Ido Shomrony (CBO and General Counsel), Liat Nachmani (CHRO), Michal Harel (Chief Delivery and Customer Officer), David Solomon (Chairman of the Board). Board member Alex Cruz is the former Chairman and CEO of British Airways.
- Recognition: World Travel Tech Awards, Best Travel Tech Startup (2023 and 2024); CTech #4 Most Promising Israeli Startups; Sifted B2B SaaS Rising 100 #17; Best Use of AI in Transportation and Logistics (2025); Best AI Innovation of the Year (2025); BIG Innovation Award (2026); AI Excellence Award (2026); Great Place to Work Israel and Poland (2026 to 2027).
- Contact: info@fetcherr.io, support@fetcherr.ai, +972 77 9030060. LinkedIn: https://www.linkedin.com/company/fetcherr-ltd/

## Product

- [Technology: the Large Market Model](https://www.fetcherr.io/technology): How the Market Model reads and simulates markets to make transparent, controllable, revenue generating decisions in real time.
- [Platform: Predictive Pricing, Inventory and Network](https://www.fetcherr.io/platform): The engines that turn Market Model decisions into action, platform metrics, pricing capabilities (pricing optimization, demand intelligence, market response, instant publishing) and an FAQ on personal data, governance and deployment.
- [Homepage](https://www.fetcherr.io/): Overview of the Market Model and Platform, customer testimonials from Delta, Azul, Virgin Atlantic, VivaAerobus and WestJet, security and governance principles, and awards.

## Customer stories

- [Azul Airlines case study](https://www.fetcherr.io/blog/azul-airlines-generative-ai-pricing): Azul, Fetcherr's first live customer since 2022, scaled generative AI pricing to more than 70% of its network, with 3M+ fare recommendations a year, zero filing errors and 2,000+ analyst hours reclaimed annually.
- [How Virgin Atlantic uses AI to shape the future](https://www.fetcherr.io/blog/how-virgin-atlantic-uses-ai-to-shape-the-future): Podcast with Chris Wilkinson, VP Pricing and Revenue Management at Virgin Atlantic.
- [How Azul Airlines is using AI to optimize pricing](https://www.fetcherr.io/blog/how-azul-airlines-is-using-ai-to-optimize-pricing): Podcast with André Américo, Director of Revenue Management at Azul.

## Thought leadership: Market Models and enterprise AI

- [LLMs vs Market Models: Berkeley Agentic AI Summit](https://www.fetcherr.io/blog/llm-vs-market-model-enterprise-ai): Dr. Uri Yerushalmi on why Market Models outperform LLMs for quantitative enterprise decisions such as pricing.
- [How LMMs power unified AI decision making in business](https://www.fetcherr.io/blog/ai-decision-making-in-business): How Large Market Models enable goal based decisions across the whole business.
- [The Missing Link: Large Market Models and AI profitability](https://www.fetcherr.io/blog/large-market-models-ai-profitability): Why simulating millions of market scenarios closes the profitability gap LLMs cannot.
- [The AI Brain transforming enterprise decisions: Davos 2026](https://www.fetcherr.io/blog/fetcherr-at-davos-2026): CBS News interview with Fetcherr's founders on LLMs versus Large Market Models.
- [Large Market Models: the crystal ball of modern business](https://www.fetcherr.io/blog/large-market-models-the-crystal-ball-of-modern-business): Introduction to the LMM concept.
- [Fetcherr x Google Cloud](https://www.fetcherr.io/blog/fetcherr-google-cloud-business-infrastructure): How Fetcherr and Google Cloud power enterprise scale decision infrastructure.

## Guides: pricing and airline revenue management

- [Price optimization](https://www.fetcherr.io/blog/price-optimization): Core strategies and tools for maximizing revenue through data driven pricing.
- [Dynamic pricing](https://www.fetcherr.io/blog/dynamic-pricing): How leading companies use AI powered dynamic pricing to optimize revenue and margins.
- [Dynamic pricing in aviation](https://www.fetcherr.io/blog/dynamic-pricing-in-aviation): How AI is changing airline revenue management.
- [Airline pricing strategies: 7 key tactics](https://www.fetcherr.io/blog/airline-pricing-tactics): Overview of the main airline pricing tactics, from static to dynamic pricing.
- [Airline revenue management: from legacy infrastructure to AI](https://www.fetcherr.io/blog/airline-revenue-management): How AI and machine learning are replacing legacy RM systems.
- [From reactive pricing to AI predictive pricing: Aviation Festival Asia 2026](https://www.fetcherr.io/blog/aviation-festival-asia-2026): Keynote on replacing rule based airline pricing with continuous, explainable AI decisions.
- [The flight to stability: applying financial tech to airlines](https://www.fetcherr.io/blog/the-flight-to-stability-learning-from-the-financial-markets-to-inspire-robust-technology-in-the-airline-industry): Lessons from algorithmic trading for airline technology.

## Company

- [About Fetcherr](https://www.fetcherr.io/about): Founding story, mission, leadership team, industry advisors, offices and investors.
- [Careers](https://www.fetcherr.io/career): Open roles in data science, MLOps, engineering, product and account management across Israel, Poland and the US.
- [Contact and demo requests](https://www.fetcherr.io/contact): Contact details and how to book a demo.
- [Fetcherr secures $42M Series C](https://www.fetcherr.io/blog/fetcherr-secures-series-c): Funding announcement led by Salesforce Ventures.
- [All resources](https://www.fetcherr.io/blog): Blog posts, case studies, white papers and podcasts.

## Optional

- [Fetcherr wins the 2026 BIG Innovation Award](https://www.fetcherr.io/blog/fetcherr-wins-the-2026-big-innovation-award)
- [Recognized by CTech and Sifted as a top AI innovator](https://www.fetcherr.io/blog/fetcherr-startup-to-watch-2025)
- [Recognized by leading tech publications](https://www.fetcherr.io/blog/fetcherr-recognized-by-leading-tech-publications-as-a-top-ai-innovator)
- [Best Travel Tech Startup 2024](https://www.fetcherr.io/blog/fetcherr-best-travel-tech-startup-2024)
- [How AI will turn aviation into an algo trading ecosystem](https://www.fetcherr.io/blog/how-ai-will-turn-the-aviation-industry-into-an-algo-trading-ecosystem): Podcast with Dr. Uri Yerushalmi.
- [AI takeover: disruption in the sky](https://www.fetcherr.io/blog/ai-takeover-disruption-in-the-sky): Podcast with CEO Roy Cohen.
- [Navigating the future: insights from an aviation tech expert](https://www.fetcherr.io/blog/navigating-the-future-insights-from-an-aviation-tech-expert): Podcast with advisor John Dabkowski.
- [Flying into the future: how tech is shaping airlines](https://www.fetcherr.io/blog/flying-into-the-future-how-tech-is-shaping-the-airlines-business): Podcast with advisor Nathaniel Felsher.
- [Fetcherr Chief AI Officer on integrating AI into the workplace](https://www.fetcherr.io/blog/fetcherr-chief-a-i-officer-on-integrating-a-i-into-the-workplace)
- [Commercial leaders panel: changing passenger behaviours](https://www.fetcherr.io/blog/commercial-leaders-panel---changing-passenger-behaviours-and-adapting-to-keep-up)
- [Terms of use](https://www.fetcherr.io/terms-of-use)
- [Privacy policy](https://www.fetcherr.io/privacy-policy)
- [Cookie policy](https://www.fetcherr.io/cookie-policy)